Apple uses an Indian auto rickshaw to demonstrate the robustness of the iPhone.

The movie "Relax, it's iPhone", which debuted in the middle of the Indian Premier League cricket season, reassures viewers that they can watch their favorite game without missing a beat or having to worry about breaking their iPhone.

New Delhi: In order to showcase the robust build quality of the iPhone 15, Apple has launched a new ad in India that involves throwing, spinning, and tumbling the device about at the back of an auto rickshaw.

The movie "Relax, it's iPhone" informs viewers that they may watch their favorite game without missing a beat or worrying about breaking their iPhone, and it launches in the middle of the IPL cricket season.

In addition to broadcast, the new Apple campaign will also be shown on TVO, social media, and digital pre-roll.

The iPhone demonstrates its dependability even on the hardest commute, as it survives the mayhem of an especially bumpy rickshaw ride, from harsh bumps to hairpin bends.

The iPhone 15's aerospace-grade aluminum casing and unique twin ion-exchange rear glass contribute to its exceptional durability.

The iPhone lasts and retains its value longer than any other smartphone thanks to its water- and dust-resistant construction and Ceramic Shield front cover, which is harder than any other smartphone glass.

Furthermore, the quick and effective A16 Bionic chip powers the Dynamic Island, computational photography features, and more, bringing proven performance to the iPhone 15.