Apple has resumed talks with Open AI to bring generative AI features to the upcoming iOS 18.

 Apple has also continued conversations with Google about licensing its Gemini AI chatbot.

Apple and Google are exploring adding AI elements to the next iOS18 operating system. The Tim Cook-led corporation has reportedly'renewed' talks with OpenAI to deliver much-anticipated generative artificial intelligence features to iPhones. According to Bloomberg, Apple and OpenAI began discussions regarding a transaction earlier this year; however, the talks may not have moved much since then. If the conversations continue, we might see a chatbot-like feature in iOS 18.

In addition, Apple has been in talks with Google about licensing their Gemini AI chatbot. According to the article, Apple might sign an agreement with both OpenAI and Google or stay with one for its chatbot.

According to other reports, Apple is also in talks with Baidu about bringing next-generation AI capabilities to customers in China, where Google does not have a presence. 

Apple is pushing iOS 18 as one of its most significant software improvements to date. Following its yearly tradition, Apple is anticipated to unveil iOS 18 at its Worldwide Developers Conference, with the new upgrade perhaps landing on the next iPhone 16 series later this year.

Apple's AI Model May Be 'On Device'

Bloomberg also recently revealed that Apple is creating a large language model (LLM) that will run solely on the smartphone. Simply put, it will be powered by a processor inside the phone rather than via the cloud. It also means that the AI chatbot will be less strong and smart than the majority of commercial chatbots on the market today, such as ChatGPT or Gemini.

The on-device strategy will also help to reduce reaction time and enable access to services that are not available via the internet or in places with limited connectivity. It will also help Apple retain privacy.